FOUNDER
Sarah Norris
Hi, I’m Sarah —
the founder of Midnight Memoirs and the woman behind CLOSURE.​
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This brand was born after one of the darkest chapters of my life — escaping an abusive relationship that left me feeling like a shell of the person I used to be.
For a long time, I stayed quiet. I carried the weight of what happened in silence, not because I wanted to, but because I didn’t know how to let it out.
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After I found the strength to leave, I made a promise to myself: I would heal. I would rebuild. And I wouldn’t let what broke me define me.
Midnight Memoirs came to life during that healing process — in the quiet moments, the sleepless nights, the journaling, the heartbreak, the resilience.
It was my way of turning pain into purpose. Of giving shape to the things I couldn’t say out loud — until I could.
CLOSURE is the first project to come out of that growth. Each bottle is rooted in truth — the kind that hurts, the kind that heals, and the kind that sets you free.
It’s for anyone who’s ever loved the wrong person, lost themselves, and fought like hell to come back home to who they are.
This isn’t just wine. It’s my story — and maybe yours too. And the most powerful part? I didn’t just survive it. I chose to build something from it.
About the Founder:
​Sarah Norris is the founder and creative force behind Midnight Memoirs, blending emotional storytelling with striking visual design and clean-crafted wine. She graduated from Arizona State University with a degree in Business Communications and has a deep-rooted background in branding, hospitality, and marketing.
Sarah grew up surrounded by labels — literally. Her parents have owned a label and packaging company for over 40 years, giving her early insight into the power of design, storytelling, and presentation. After years of working in restaurants, lounges, and nightlife — both managing and serving — she developed a sharp eye for what people are drawn to, what they connect with, what lingers long after the last pour and most importantly - FINE WINE.
She’s also cheered professionally for the Arizona Cardinals, Dallas Mavericks, and Miami Dolphins — an experience that taught her poise under pressure, presence in a room, and how to show up fully, even when it’s hard.
But behind the resume is someone who’s lived through real pain. After escaping an abusive relationship, Sarah rebuilt herself — slowly, intentionally, and with a fierce commitment to healthy healing. Midnight Memoirs was born in that process. And CLOSURE became her way of transforming wounds into artwork — and helping others feel seen in their own stories.
She lives with her two sweet (and spoiled) Cavalier King Charles Spaniels, loves making people laugh, and somehow manages to balance being both deeply reflective and effortlessly goofy — which, if you know her, makes perfect sense.